Spruce Up Home & Style Branding Project

Spruce up home and style has a mobile shop offering vintage housewares and clothing.

Brand Design

Industry: Home Goods, Retail

Core Brand Strategy

As the brand designer for Spruce Up Home and Style, the vision was to infuse a modern and whimsical charm into every aspect of the brand. The centerpiece of our strategy was the logo—a spruce that embodies both the natural and modern the brand stands for. A natural color palette was chosen to evoke a sense of warmth and timelessness, reflecting the vintage treasures that await discovery in the shop.

Logo & Style Guide

The heart of Spruce Up Home and Style lies in the whimsical spruce that adorns its logo. It's not just a symbol; it's a visual story of transformation and renewal. The choice of a modern and playful design captures the essence of discovery—the joy of finding unique pieces for your home and yourself.


  • Shiloh was such a pleasure to work with. She listened to my vision and created a beautiful logo that aligns perfectly with my new business. She was timely in her responses through email and made the process as smooth as possible. I highly recommend Graphic Heart Design Studio.


Ready to Level Up Your Branding?

Please fill out the form below and I'll follow up within 48-hrs to discuss the next steps.

What You Can Expect

  • A Proven Process

    I've worked with over 100 small business owners just like you. I will guide you through my design process that has proven results.

  • A Collaborative Approach

    No one knows your business better than you. I will communicate with you about every step of your design project to ensure you get results you love.

  • Personal Service

    I work as the creative director and project manager on every single design project at Graphic Heart. You can expect personal attention from your actual designer.

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What My Clients Are Saying

  • We won our first million dollar project after Shiloh redesigned our marketing materials. We couldn't be more thrilled!

  • We've gone from around 5,000 monthly visitors to around 30,000 monthly visitors after our website redesign. Shiloh did a great job getting to know our business and adding the right keywords.

  • I've increased my followers from 6k to 24k in 6 months after Shiloh designed my beautiful new brand.

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