Ashley's Seafood
I had the opportunity to refresh the brand for Ashley's Seafood, a family-owned business dedicated to providing sustainable, wild-caught seafood from the pristine waters of the Humboldt Del Norte region. The brand redesign highlights their commitment to traceable, nutrient-rich seafood while capturing the spirit of their Redwood Coast roots.

Brand Pattern
I created a custom brand pattern featuring hand-sketched fish, waves, and the logo, reflecting the brand’s deep connection to the ocean and commitment to sustainable, wild-caught seafood. This pattern brings a touch of artistry and authenticity to their brand, seamlessly blending heritage with a fresh, coastal aesthetic.

Logos , Icons & Colors
I developed a cohesive brand identity featuring a dynamic logo, custom icons, and a fresh color palette of ocean blue, vibrant orange, soft pink, and creamy white. These elements work together to capture the brand's coastal heritage and commitment to sustainable, wild-caught seafood.
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