Blue Heron Botanicals Branding, Packaging, Marketing, and Website Design Project
Blue Heron Botanicals is a zero-waste skincare brand with clean ingredients and a mission to help our planet. They are top quality, cruelty free, handmade, botanical, sustainable & woman-owned.
Migrate to Wellness. One Planet. One Body. They Care For Both.
E-Commerce Website | Brand Design | Product Packaging
Industry: Skincare, Beauty
Core Brand Strategy
In our decade-long collaboration with Blue Heron, we embarked on a transformative journey to refresh their brand while preserving its timeless charm. Our approach was deeply rooted in the values that Blue Heron has upheld for years, with a focus on sustainability—a hallmark of their identity. We used these values to form the pillars of our brand foundation, shaping every subsequent design and assisting in their communication strategy.
The project included: Revamping their logo, crafting designs for branded materials, designing a wholesale catalog, designing branded tradeshow booth materials, product packaging, and a new e-commerce website.
Logo & Brand Guidelines
With the brand refresh, Blue Heron aimed for a more upscale and modern appeal, while staying true to its roots of approachable sustainability.
We went with a more simplified and bold main color palette along with stripes and botanical graphics to add a high-end beachy yet botanical feel.
The new logo serves not just as a visual identifier but as a symbol of Blue Heron's commitment to quality and eco-conscious practices. It's a blend of heritage and contemporary ethos, reflecting the essence of the brand.
Branded Materials: Catalog, Booth, Packaging, and Website
As the designer, my role extended across various touchpoints. I crafted designs for branded materials, weaving the new narrative seamlessly into every element. Thier product packaging underwent a transformation, introducing hierarchy and a color system change to enhance product differentiation. The e-commerce website, a digital storefront, was conceptualized to mirror the modern sustainable vibe while providing a seamless shopping experience. blueheronbotanicals.com
This brand refresh for Blue Heron isn't just about design; it's a narrative crafted with intention, bringing sustainability to the forefront while enhancing the brand's allure in a modern context. It's a celebration of a decade-long partnership, culminating in a visual identity that not only reflects Blue Heron's past but propels it into a sustainable and sophisticated future.
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