- Research Key Words: Keywords are a great starting place after you’ve researched your ideal customer, put yourself in their shoes and think about what keywords they’d likely search. We suggest grabbing a piece of paper and brainstorming as many ideas as possible (there are no bad ideas in brainstorming). Start refining your list by researching the words you’ve thought of in a tool like Google Keyword Planner or you can use a tool like Moz Keyword Explore (there are so many others as well if you do a quick Google search). You can also search a word in the Google search bar to see what comes up. By pairing your Google Analytics account with Google Adwords account you’ll get a wealth of information on how people are finding your site and what’s working. Your keywords should align with your business goals. Your keywords should reflect what your customer is looking for. Be sure to review and determine the keyword difficulty. The lower the difficulty, the easier it will be to rank for that keyword or phrase.
- Create a Content Strategy: Content is Queen! Google wants to give customers an amazing experience and real content. Creating a content strategy that aligns with your business goals and your customer’s needs is key. Start a blog, write articles, whitepapers, create webinars and engage your target audience! With each piece of content make sure you are thinking about your keyword ranking.
- Use Image Alt Tags: Alt tags are used by people with disabilities so it’s important to add them anyway, and they are also used by SEO bots to read images. It’s a great opportunity to add relevant tags (make sure they relate to the photo).
- Make Sure Your Meta Tags Are Added Correctly: We like to use Yoast SEO for WordPress because it makes adding and adjusting your meta tags so easy. Once Yoast is installed you’ll see a place on the bottom of each WP page where you can add or refine your meta description and see your SEO ranking. Here are some great articles for Squarespace and Shopify.
- Submit Your Sitemap to Search: Again, if you’re using Yoast this becomes really easy. Yoast automatically generates a sitemap for you. You just need to ensure this feature is on, by going to Yoast, General, Features and make sure the XML Sitemap is on. These are great articles for Squarespace and Shopify.
SEO is something that should always be refined. The more effort you put into SEO the easier it is for your customers to find you!